Public relations is all about the management of your reputation, one of the questions many professionals and entrepreneurs ask themselves is how do I become more visible in my industry? How do I stand out in a crowded market place?
Truth is these days there is so much choice, its essential that you give your customers a really good reason to choose you. One of the key ways to cut through all the noise and get your unique voice heard is to become an expert in your field.
Below are 5 tips to help you establish an authoritative voice in the market place and step out of the shadows and into the light!
1) Recognise that your voice has value
The first step to establishing your expert status is discovering and acknowledging the value of your voice. Your education, your experience and your natural abilities combined have positioned and prepared you to help others. How can you use your passion and all that you have learnt on your journey to reach out to those you have been called to help?
2) Develop a thirst for knowledge
To become an expert in any field you have to be a dedicated student, whether you have gone to university and studied formally or been educated by the school of experience. Both education and experience are the pillars of your credibility. However no matter how much education or experience you may have a thirst for knowledge and a dedication to continuos learning is essential. To be a thought leader and to stay at the cutting edge of your field you have to keep your knowledge base fresh.
3) Generously share your knowledge
The best way to gain recognition as an expert in your field is to share what you know and have learnt generously. The best way to build trust is to be able to demonstrate that you know what you are talking about. There are so many tools available to help you share your message but some of the key tools are:
- Social Media
- Delivering courses on and off line
The key is the more generously you share the more people will seek you out for your expertise and the more you will be know as the go to person in your field.
4) Look the part
Whether we like it or not we are visual creatures, looking the part is essential in establishing credibility. What is and is not appropriate will largely depend on your industry, either way your attire should be aspirational helping your community to look to you as a credible leader. It is however important to embrace your authenticity, if you feel uncomfortable it will be obvious to others plus everyone is more endeared to people who are confident enough to express their personality.
5) Stay focused
A good reputation is not built over night it will take time to reap the benefits of your efforts to build expert status and become the media go to person in your industry. Persistence, consistency and discipline will be require to succeed. This is all the more reason to start now, start small and stay focused.
Now is the time for your to step out of the shadows and into the light! What will you do this week to leverage your expertise?